Method
How ScanCreator reviews a creator’s reputation
ScanCreator is a creator reputation analysis for CMOs, influencer marketing teams, and agencies. Starting from an @, the analysis combines Instagram, TikTok, YouTube, and public web sources, sorts signals into 13 categories, and shows the context and evidence behind each finding. The review runs on AI, which shortens the analysis time: a manual process takes 1–2 days per creator, and ScanCreator takes 2 minutes per creator. A signal does not approve or reject the creator. The decision to associate the brand stays with the team responsible.
In , the base published by ScanCreator covered 18,439 creators reviewed and 73,000 classified findings. Of those creators, 51.3% had no findings at all.
Who the analysis is for
- CMOs and brands that need to see association risk before they connect a creator to a campaign.
- Influencer marketing teams that want the same standard across a shortlist, instead of a different read on every profile.
- Agencies that review creators at volume and need evidence their clients can check.
What the analysis looks at
An @ is enough to start. The first pass covers the public presence tied to that profile. When the team adds other networks, a full name, an email, or further identifiers, ScanCreator matches sources more carefully and lowers the chance of attaching a page or a news story to the wrong person.
The combined sources are Instagram, TikTok, YouTube, and the public web, depending on the data available for that creator. Findings fall into 13 categories:
- Gambling
- Politics
- Religion
- Legal
- Sexual content
- Violence
- Safety
- Hate
- Harassment
- Misinformation
- Sensitive content
- Language
- Controversy
The brand’s policy decides what deserves a review. A signal in a category is not an automatic verdict on the creator.
What the analysis does not decide
ScanCreator does not hire, approve, or reject a creator. The analysis organizes signals, confidence, recurrence, context, and sources for the team to read. Approving the partnership, declining it, or asking for a second look stays with the brand or the agency.
Base figures as of October 2026
These are the figures ScanCreator published in October 2026. The job of the analysis is to find out whether a finding exists, not to assume there is a problem.